IA/0093 - ARCHITECTURAL REPRESENTATION AND VISUAL COMMUNICATION
Academic Year 2019/2020
Free text for the University
VINCENZO BAGNOLO (Tit.)
- Teaching style
- Lingua Insegnamento
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n line with the educational objectives of the Master's Degree in Architecture, the aim of teaching is to make the student acquire knowledge, skills and competences on the communicative dimension of design and representation of architecture as a visual medium that takes part in the different processes of intermediate circulation of images.
- Knowledge and understanding: to demonstrate knowledge and understanding of the theoretical foundations of graphic design and visual communication, in the specificity of the image within the product system of graphic and visual communication for knowledge, analysis and the project of architecture and the city; theoretical, design and basic practical skills on the use of visual language; knowledge and ability to understand the potential and the different meaning that the techniques and methods of graphic representation can assume within the entire development process of the architectural and urban project.
- Knowledge and Ability to understand applied: to represent the qualities of objects through the use of different graphic methods and techniques, the values of the different functions of the drawing and the different levels of abstraction / definition of the image in the different phases of the design process, contextualized within a process of visual communication.
- Autonomy of judgment: ability to place oneself in a critical position before the phenomenon investigated, understand and communicate the process of knowledge, planning maturation and prefiguration through an informed choice of the methods and techniques of graphic representation, showing awareness and mastery of complexity and importance of graphic languages within complex communication processes of architectural and urban phenomena.
- Communication skills: use the media and the technical standards of the design applied to the different levels of abstraction / definition and to the different phases of the design process; managing the image as a tool for analysis and synthesis through an expressive act inserted into a process of visual communication, identifying and choosing the most appropriate expression channels according to the objectives.
- Learning skills: develop the skills necessary to undertake further studies with a high degree of autonomy.
Knowledge of methods and systems of graphic representation; knowledge of CAD drawing software, 3D modeling and graphic image processing; attitude to photography / video with digital technology
- Drawing and graphic design: Drawing as a communication code, as a reading tool and as a design tool.
- Graphic representation and visual communication: communicating knowledge, communicating the project, communication and participatory design processes.
- Drawing and graphic composition of visual messages: sign, design, project.
- Communicate with the Drawing: color theory; form analysis; architecture diagrams; drawing as a sequential art: the storyboard and the architectural graphic narrative; architecture and photography; the design of the poster; the design of identity; the design of the coordinated image
- Photography and architecture image
In order to verify the learning of basic theoretical contents and representation methodologies, each lecture will be followed by an exercise in classroom or field experience, with individual and group graphic elaborations. Lectures (15 hours), Laboratory (10 hours), field experiences and Exercises (15 hours)
Verification of learning
The student's assessment includes an oral test in which the student will be called to discuss the drawings coursework with their theoretical insights. The student is also called to the presentation and discussion of a report and a poster showing a selection of the works related to the theme of the year, showing to grasp the fundamental aspects of his work, demonstrating the knowledge of the tools, of the theoretical foundations and linguistic and expressive registers necessary for the development of the visual communication project.
The final mark is defined by means of a weighted combination of the different marks in each specific topic. In the examination assessment, the determination of the final grade will consider the following elements:
1. the logic followed by the student in the resolution of the question;
2. the correctness of the identified procedure adopted for the solution of the question;
3. the adequacy of the proposed solution in relation to the skills that the student is assumed to have acquired at the end of the course;
4. the use of a suitable language;
5. the level of the drawings provided in the program and made during the course.
Delivery and presentation and all the graphic work produced in the classroom and in the exercises is one of the requirements for access to the final examination. To pass the exam, then return a vote of not less than 18/30, the student must demonstrate that he has acquired sufficient knowledge of the topics covered during the course and be able to develop a project of visual communication. To achieve a score of 30/30 cum laude, the student must show instead that he has acquired an excellent knowledge of all the topics covered during the course and a high proficiency in the practice of visual representation and conceptual communication and in the development of a visual communication project in the field of spatial design and architecture.
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Handouts and bibliography of in-depth information are from time to time published among the materials of the course web page.