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Professor
CRISTINA VANINI (Tit.)
Period
Second Semester 
Teaching style
Teledidattica 
Lingua Insegnamento
ITALIANO 



Informazioni aggiuntive

Course Curriculum CFU Length(h)
[30/35]  COMMUNICATION SCIENCE [35/00 - Ord. 2014]  PERCORSO COMUNE 6 30

Objectives

This course aims to acquire knowledge, basic skills and competences in the area of graphics representation, as a communication language, listed below.

- Knowledge and understanding skills: demonstrating knowledge and understanding the theoretical foundations of graphic representation, in conceiving and representing the language of visual communication through the use of different methods, the meanings of the graphic sign and the different drawing techniques applied to the different levels of abstraction and the different phases of the communicative process.
- Ability to apply knowledge and understanding: ability to understand and decode a visual message and to know how to convey it by applying the theoretical principles of graphic language; ability to use the methods and techniques of graphic representation as a tool for description and communication.
- Autonomy of judgment: ability to position oneself in a critical position in front of the object of graphic representation, recognizing and knowing how to translate the message in relation to the various communicative contexts.
- Communication skills: use graphic language and the laws of visual communication in different communication contexts and in different levels of abstraction; use the graphic sign as a tool for analysis and synthesis.
- Learning skills: develop the skills necessary to undertake further studies and face practical situations independently.

Prerequisites

The course includes the use of manual drawing, the use of vector drawing softwares, the use of softwares for image processing and layout. If the student does not already possess, or does not acquire during the course, the necessary level in digital graphic techniques, he/she can express him/herself through manual graphic techniques.

Contents

- Graphic representation and communication
- Graphic representation and visual perception
- Methods and techniques of graphic representation
- Elements of the graphic language
- Principles of graphic composition in visual communication projects
- Rules and strategies in visual communication campaigns

Teaching Methods

Teaching is delivered in e-learning mode and includes 10 hours of classroom lectures and 5 to discuss the exercises, which are video-recorded and then made available to the students. The rest is interactive teaching.
The interactive teaching takes place through the platform, and consists of the proposed and guided implementation of exercises and analyses of case studies, which students experiment and compare with the teacher's and tutor's guidance, and on which they receive general and/or individual feedback.
The activities are proposed in conjunction with the theoretical lessons, and will be useful for the acquisition of knowledge and the development of pre-established skills.

Students can choose to attend the course in two different ways:

1) in "active" mode, producing, at the end of the educational path, a graphic project on a theme defined during the course (group work - 4/5 components);
2) or in "classic" mode, individually studying the materials loaded in the online teaching platform, and the texts indicated;

for both the modalities students have to realize the proposed basic individual exercises.

Verification of learning

Exam methods differ if the student attends in "active" or "classical" mode.

1) "Active" mode:
- delivery and presentation of group work (4/5 components), concerning the graphic communication of a theme defined during the course;
- delivery of individual exercises made by the student.
The delivery of all the work produced must take place before the exam, through the teaching platform, with a deadline set and communicated by the teacher.
The presentation of the team work will take place on the day of the exam.

Criteria for the assignment of the final mark:
the score of the exam is out of thirty and will be the result of the average between the mark obtained in the group project work, delivered, the evaluation of the project presentation and that achieved in the individual exercises.
- In the assessment of the group work the following will be considered: the ability to express the graphic language in terms of communicative effectiveness, originality, organization, coherence in the application of the theoretical principles provided, the adequacy of the graphic rendering;
- In evaluating the presentation of the project, the specific language property and ability to express the logic and communicative value of the project will be considered;
- The assessment of the individual graphic work will take into account: ability to graphically communicate a content, ability to apply the theoretical principals provided, adequacy of the graphic rendering, originality.

2) "Classic" mode:
- an individual test of knowledge of the theoretical contents (written test if available in the presence, or oral discussion if to be carried out remotely), aimed at verifying the student's learning of the fundamentals of the subject;
- delivery of individual exercises made by the student.
The delivery of all the work produced must take place before the exam, through the teaching platform, with a deadline set and communicated by the teacher.

Criteria for the assignment of the final mark:
the score of the exam is out of thirty and will be the result of the average between the mark obtained in the individual theoretical test, and that achieved in the individual exercises.
- In the assessment of the theoretical test the following will be considered: knowledge of the required concepts and ability to process them critically; ability to analyze and understand the principles that regulate the graphic language; use of the appropriate terminology.
- The assessment of the individual graphic work will take into account: ability to graphically communicate a content, ability to apply the theoretical principals provided, adequacy of the graphic rendering, originality.

Texts

Dabner David, Stewart Sandra, Zempol Eric, Graphic Design. Principi di progettazione e applicazioni per la stampa, l’animazione e il Web. Hoepli, Milano, 2015.

Texts suggested for further optional studies on the topics

- Airey David, Logo Design Love. A guide to creating iconic brand identities. Pearson, 2014;
- Ambrose Gavin, Harris Paul, Il manuale del graphic design: progettazione e produzione. Zanichelli, 2009;
- Arnheim Rudolf, Arte e percezione visiva. Feltrinelli, 1954;
- Barbieri Daniele, Guardare e leggere. La comunicazione visiva dalla pittura alla tipografia. Carocci, 2011;
- Baroni Daniele, Vitta Maurizio, Storia del design grafico, Milano, Longanesi, 2003;
- Docci Mario, Gaiani Marco, Maestri Diego, Scienza del disegno. Città Studi, 2017;
- Evamy Michael, Logo: The Reference Guide to Symbols and Logotypes. Laurence King Publishing, 2015;
- Falcinelli Riccardo, Guardare, pensare, progettare. Neuroscienze per il design. Stampa Alternativa & Graffiti, Viterbo, 2011;
- Falcinelli Riccardo, Critica portatile al visual design. Einaudi, 2014;
- Falcinelli Riccardo, Cromorama. Einaudi, 2017;
- Fioravanti Giorgio, Il nuovo Manuale del grafico: guida alla progettazione grafica del prodotto editoriale : libro, rivista, giornale, CD-ROM e sito web. Zanichelli, 2002;
- Hachen Massimo, Scienza della visione. Apogeo, 2007;
- Kandinskij, Vasilij, Punto, linea, superficie: contributo all'analisi degli elementi pittorici. Adelphi, 1968;
- Kanizsa Gaetano, Grammatica del vedere. Saggi su percezione e Gestalt. Il Mulino, 1980;
- Klee Paul, Teoria della forma e della figurazione. Feltrinelli, 1959;
- Munari Bruno, Design e comunicazione visiva : contributo a una metodologia didattica. Laterza, 1968;
- Polano Sergio, Vetta Pierpaolo, Abecedario: la grafica del Novecento. Electa, 2002;
- Spera Michele, Abecedario del grafico. La progettazione tra creatività e scienza. Gangemi, 2002;
- Vignelli Massimo, The Vignelli Canon, Postmedia books, 2012.

Foreign students attending the course (e.g., Erasmus students) can study the references in English version and request that their knowledge be tested in English.

More Information

In addition to the video lessons, additional materials will be made available through the educational platform (in-depth reflections, further bibliographical suggestions, tutorials).
Students with special needs may benefit from a Disabled Office (http://people.unica.it/disabilita/) that certifies their difficulties in order to arrange individualized programs and can suggest specific learning methods.

Questionnaire and social

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